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Koongo offers you the possibility to track channel performance on both channel and product level. You can easily decide what channel and products work for you. The channel performance allows you to optimize your ROI.
Activation of Google Analytics
Tracking is provided through Google Analytics (GA) so you need an account with the Google.
Activation in Koongo user interface
Navigate to Edit Store and activate the performance tracking. For more information, please check your platform Edit Store manual.
Koongo aggregates statistics across of all your activated channels. To access your statistics please click Store Statistics button.
You get the performance overview for all of your channels.
You can check overall channel performance in the Channel list.
Click Statistics button in the Channel list to see the product level performance details.