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To understand the scope of Koongo's products and services and to be able to distinguish between them you need to be briefly familiarized with Koongo's history. Here in the documentation we distinguish between Magento and non-Magento e-commerce platforms simply because Koongo started back in 2007 as a simple stand-alone module available only for Magento, called currently Connector for Magento (i.e. Connector).
In 2013 we introduced a new product, Koongo as Service (i.e. Service), at the beginning available only for SEOshop users. Over time we have added support for Prestashop, CCV Shop, Shopify, BigCommerce and MyShop (see the list of all supported e-commerce plaforms).
Finally, in 2015 Service became available also for Magento users, allowing Mageno users to choose between Connector and Service, depending on the specific needs of given user.
Hence, Koongo offers Magento users two products (Connector and Service) while for all other e-commerce platforms Koongo has 'only' Service. If you are interested in more details you may review About Koongo on our oficiall website.
In a nutshell
Service comes with the same features as Connector as well as with the same supported feeds and channels. However, Service has the advantage of automatic integration with selected channels through the means of API and provides feed/channel performance tracking. With Connector you set up all the settings from within your Mageno backend but with Service you need to use Koongo interface.
Connector for Magento (Connector)
Only for Magento
Please note that Connector is available only for Magento and we don't plan to develop connectors for other e-commerce platforms as for all other platforms we have Service. It's our business decision, though it would be technically possible.
Koongo as a Service (Service)
For all platforms
Please note that Service is available for all supported e-commerce platforms, including Magento.